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Maryland Entrepreneur Runs Into Trouble For Using The Word 'entrepreneur'

We all use the word 'time' every day in conversation," said Hank Boyd, associate chair of the marketing department at the University of Maryland, College Park. "When you think of the brand of Time, they own it. That is their trademark and, therefore, they will protect it." Indeed, Boyd said, a company can create a distinctive trademark but let it slip away by not protecting it, allowing the term to http://www.journalnow.com/community/community_milestones/article_afbec358-4f2d-11e3-a9d4-0019bb30f31a.html become generic. That happened with aspirin, thermos, escalator, dry ice, shredded wheat, linoleum and trampoline all terms that lost trademark protection as they fell into general use, said Darryl C. Wilson, a professor at the Stetson University College of Law in Florida. Ed White, an intellectual property lawyer with LeClairRyan in Richmond, Va., said the strongest trademarks are arbitrary or fanciful, such as Kodak a made-up word that firmly became associated with film.
For the original version including any supplementary images or video, visit http://articles.baltimoresun.com/2013-11-15/business/bs-bz-entrepreneur-20131110_1_trademark-entrepreneur-magazine-cafe-hon

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